Great book trailers – 1

Surfing You Tube, I came across this book trailer for Gemma Halliday’s Spying In High Heels. I think it’s a really great trailer, as it gets across the premise and concept of the book really quickly. The music significantly adds to the feel of danger  + comedy.

The Author – required reading

My copy of The Author, the Society of Authors magazine, arrived yesterday. And then the phone rang about the Historical Novels Society 2008 UK conference (watch this space) which is all shaping up to be exciting. But surely not enough excitment for one evening. I settled down back with The Author and, a mere two [...]

Bye bye Borders

The news that Borders book chain plans to withdraw from the UK is really not good news for authors, nor book publicists. Borders have 71 stores in the UK. My local Borders at London Colney is a delight, a haven, a place with the best selection of fiction short of having to go into London.
Is [...]

RNA book marketing morning

Saturday’s talk to the RNA in London seemed to go well. (Or it might just be that I used lots of amusing cartoons in my presentation.)
Certainly, it was beneficial to me to pull together online book marketing into an hour’s talk, bearing in mind the constraints – finanical, technical and time-wise – which an author [...]

A week tomorrow…

… I shall be giving my talk all about online marketing and PR for authors, as part of the Romantic Novelists’ Association Book Marketing Day.
So what are the most effective online methods for promoting books? Any comments?