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	<title>Marketing for Authors 2.0</title>
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	<link>http://marketingforauthors.wordpress.com</link>
	<description>Book marketing, for authors</description>
	<lastBuildDate>Wed, 03 Oct 2007 16:00:06 +0000</lastBuildDate>
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		<title>Marketing for Authors 2.0</title>
		<link>http://marketingforauthors.wordpress.com</link>
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		<item>
		<title>Submissions</title>
		<link>http://marketingforauthors.wordpress.com/2007/10/03/submissions/</link>
		<comments>http://marketingforauthors.wordpress.com/2007/10/03/submissions/#comments</comments>
		<pubDate>Wed, 03 Oct 2007 16:00:06 +0000</pubDate>
		<dc:creator>kateallan</dc:creator>
				<category><![CDATA[authors]]></category>
		<category><![CDATA[book launches]]></category>
		<category><![CDATA[book publicity]]></category>
		<category><![CDATA[books]]></category>
		<category><![CDATA[how to hire a publicist]]></category>
		<category><![CDATA[publicity]]></category>

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		<description><![CDATA[Authors often telephone and email me asking me to publicise their books. In reality I can only work on so many books at any one time and I have to be very selective what I take on. Therefore I thought &#8230; <a href="http://marketingforauthors.wordpress.com/2007/10/03/submissions/">Continue reading <span class="meta-nav">&#8594;</span></a><img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=marketingforauthors.wordpress.com&amp;blog=530216&amp;post=88&amp;subd=marketingforauthors&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://marketingforauthors.wordpress.com/2007/10/03/submissions/feed/</wfw:commentRss>
		<slash:comments>3</slash:comments>
	
		<media:content url="http://0.gravatar.com/avatar/298cd76ec99921178b7437416649048e?s=96&#38;d=identicon" medium="image">
			<media:title type="html">kateallan</media:title>
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		<item>
		<title>An author&#8217;s best friends&#8230;</title>
		<link>http://marketingforauthors.wordpress.com/2007/09/14/authors-best-friends/</link>
		<comments>http://marketingforauthors.wordpress.com/2007/09/14/authors-best-friends/#comments</comments>
		<pubDate>Fri, 14 Sep 2007 23:28:37 +0000</pubDate>
		<dc:creator>kateallan</dc:creator>
				<category><![CDATA[author events]]></category>
		<category><![CDATA[book publicity]]></category>
		<category><![CDATA[books]]></category>
		<category><![CDATA[bookshops]]></category>

		<guid isPermaLink="false">http://marketingforauthors.wordpress.com/2007/09/14/authors-best-friends/</guid>
		<description><![CDATA[&#8230; should be (cut out and stick on your fridge if you&#8217;re of frail memory): 1. True friends and family &#8211; they will buy your book and turn up to your launch party, actually enjoy it and tell their friends. &#8230; <a href="http://marketingforauthors.wordpress.com/2007/09/14/authors-best-friends/">Continue reading <span class="meta-nav">&#8594;</span></a><img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=marketingforauthors.wordpress.com&amp;blog=530216&amp;post=87&amp;subd=marketingforauthors&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://marketingforauthors.wordpress.com/2007/09/14/authors-best-friends/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
		<media:content url="http://0.gravatar.com/avatar/298cd76ec99921178b7437416649048e?s=96&#38;d=identicon" medium="image">
			<media:title type="html">kateallan</media:title>
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		<item>
		<title>The Man Booker and other prizes</title>
		<link>http://marketingforauthors.wordpress.com/2007/09/13/the-man-booker-and-other-prizes/</link>
		<comments>http://marketingforauthors.wordpress.com/2007/09/13/the-man-booker-and-other-prizes/#comments</comments>
		<pubDate>Thu, 13 Sep 2007 10:01:57 +0000</pubDate>
		<dc:creator>kateallan</dc:creator>
				<category><![CDATA[A publicists life]]></category>
		<category><![CDATA[book prizes]]></category>
		<category><![CDATA[book publicity]]></category>
		<category><![CDATA[books]]></category>

		<guid isPermaLink="false">http://marketingforauthors.wordpress.com/2007/09/13/the-man-booker-and-other-prizes/</guid>
		<description><![CDATA[I got the phone call as I was putting my grocery shopping into the back of the car. &#8216;Kate, The Gift of Rain&#8230; it&#8217;s on the Booker longlist! Can you get to the publicity meeting, Thursday&#8230;.&#8217; I didn&#8217;t drop my &#8230; <a href="http://marketingforauthors.wordpress.com/2007/09/13/the-man-booker-and-other-prizes/">Continue reading <span class="meta-nav">&#8594;</span></a><img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=marketingforauthors.wordpress.com&amp;blog=530216&amp;post=85&amp;subd=marketingforauthors&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://marketingforauthors.wordpress.com/2007/09/13/the-man-booker-and-other-prizes/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
		<media:content url="http://0.gravatar.com/avatar/298cd76ec99921178b7437416649048e?s=96&#38;d=identicon" medium="image">
			<media:title type="html">kateallan</media:title>
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		<item>
		<title>Because you&#8217;re worth it</title>
		<link>http://marketingforauthors.wordpress.com/2007/06/15/because-youre-worth-it/</link>
		<comments>http://marketingforauthors.wordpress.com/2007/06/15/because-youre-worth-it/#comments</comments>
		<pubDate>Fri, 15 Jun 2007 07:27:08 +0000</pubDate>
		<dc:creator>kateallan</dc:creator>
				<category><![CDATA[A publicists life]]></category>
		<category><![CDATA[authors]]></category>
		<category><![CDATA[blogs]]></category>
		<category><![CDATA[talks and readings]]></category>

		<guid isPermaLink="false">http://marketingforauthors.wordpress.com/2007/06/15/because-youre-worth-it/</guid>
		<description><![CDATA[Last night I went to an excellent talk by Roger Kondrat about social media and blogging at Creative Herts, a network for creative professionals in Hertfordshire. Roger&#8217;s main prediction, and I agree with him, is that blogging is here to &#8230; <a href="http://marketingforauthors.wordpress.com/2007/06/15/because-youre-worth-it/">Continue reading <span class="meta-nav">&#8594;</span></a><img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=marketingforauthors.wordpress.com&amp;blog=530216&amp;post=84&amp;subd=marketingforauthors&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://marketingforauthors.wordpress.com/2007/06/15/because-youre-worth-it/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
	
		<media:content url="http://0.gravatar.com/avatar/298cd76ec99921178b7437416649048e?s=96&#38;d=identicon" medium="image">
			<media:title type="html">kateallan</media:title>
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		<item>
		<title>My feet hurt</title>
		<link>http://marketingforauthors.wordpress.com/2007/04/16/my-feet-hurt/</link>
		<comments>http://marketingforauthors.wordpress.com/2007/04/16/my-feet-hurt/#comments</comments>
		<pubDate>Mon, 16 Apr 2007 22:07:41 +0000</pubDate>
		<dc:creator>kateallan</dc:creator>
				<category><![CDATA[A publicists life]]></category>
		<category><![CDATA[book publicity]]></category>
		<category><![CDATA[Book trade]]></category>
		<category><![CDATA[books]]></category>

		<guid isPermaLink="false">http://marketingforauthors.wordpress.com/2007/04/16/my-feet-hurt/</guid>
		<description><![CDATA[A whole day, in heels to, from and at the London Book Fair today. Normally I&#8217;m at my desk (with a bit of pacing up and down while I&#8217;m on the phone).<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=marketingforauthors.wordpress.com&amp;blog=530216&amp;post=83&amp;subd=marketingforauthors&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://marketingforauthors.wordpress.com/2007/04/16/my-feet-hurt/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
	
		<media:content url="http://0.gravatar.com/avatar/298cd76ec99921178b7437416649048e?s=96&#38;d=identicon" medium="image">
			<media:title type="html">kateallan</media:title>
		</media:content>
	</item>
		<item>
		<title>London Book Fair</title>
		<link>http://marketingforauthors.wordpress.com/2007/04/14/london-book-fair/</link>
		<comments>http://marketingforauthors.wordpress.com/2007/04/14/london-book-fair/#comments</comments>
		<pubDate>Sat, 14 Apr 2007 12:02:10 +0000</pubDate>
		<dc:creator>kateallan</dc:creator>
				<category><![CDATA[A publicists life]]></category>
		<category><![CDATA[book publicity]]></category>
		<category><![CDATA[Book trade]]></category>
		<category><![CDATA[books]]></category>
		<category><![CDATA[events]]></category>
		<category><![CDATA[london book fair]]></category>
		<category><![CDATA[marketing]]></category>

		<guid isPermaLink="false">http://marketingforauthors.wordpress.com/2007/04/14/london-book-fair/</guid>
		<description><![CDATA[Next week, publishers, agents and all folks involved in the business of publishing, will have their minds and bodies focused on one thing: the London Book Fair, which kicks off on Monday. If you&#8217;re going to be there, dear blog &#8230; <a href="http://marketingforauthors.wordpress.com/2007/04/14/london-book-fair/">Continue reading <span class="meta-nav">&#8594;</span></a><img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=marketingforauthors.wordpress.com&amp;blog=530216&amp;post=82&amp;subd=marketingforauthors&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://marketingforauthors.wordpress.com/2007/04/14/london-book-fair/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
		<media:content url="http://0.gravatar.com/avatar/298cd76ec99921178b7437416649048e?s=96&#38;d=identicon" medium="image">
			<media:title type="html">kateallan</media:title>
		</media:content>

		<media:content url="http://www.myrmidonbooks.com/books/giftofrain_plain_low.jpg" medium="image">
			<media:title type="html">The Gift of Rain Tan Twan Eng</media:title>
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	</item>
		<item>
		<title>Great book trailers &#8211; 1</title>
		<link>http://marketingforauthors.wordpress.com/2007/03/30/great-book-trailers-1/</link>
		<comments>http://marketingforauthors.wordpress.com/2007/03/30/great-book-trailers-1/#comments</comments>
		<pubDate>Fri, 30 Mar 2007 11:24:21 +0000</pubDate>
		<dc:creator>kateallan</dc:creator>
				<category><![CDATA[book publicity]]></category>
		<category><![CDATA[book trailers]]></category>
		<category><![CDATA[books]]></category>
		<category><![CDATA[online]]></category>
		<category><![CDATA[web2.0]]></category>

		<guid isPermaLink="false">http://marketingforauthors.wordpress.com/2007/03/30/great-book-trailers-1/</guid>
		<description><![CDATA[Surfing You Tube, I came across this book trailer for Gemma Halliday&#8217;s Spying In High Heels. I think it&#8217;s a really great trailer, as it gets across the premise and concept of the book really quickly. The music significantly adds &#8230; <a href="http://marketingforauthors.wordpress.com/2007/03/30/great-book-trailers-1/">Continue reading <span class="meta-nav">&#8594;</span></a><img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=marketingforauthors.wordpress.com&amp;blog=530216&amp;post=81&amp;subd=marketingforauthors&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://marketingforauthors.wordpress.com/2007/03/30/great-book-trailers-1/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
	
		<media:content url="http://0.gravatar.com/avatar/298cd76ec99921178b7437416649048e?s=96&#38;d=identicon" medium="image">
			<media:title type="html">kateallan</media:title>
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		<item>
		<title>The Author &#8211; required reading</title>
		<link>http://marketingforauthors.wordpress.com/2007/03/27/the-author-required-reading/</link>
		<comments>http://marketingforauthors.wordpress.com/2007/03/27/the-author-required-reading/#comments</comments>
		<pubDate>Tue, 27 Mar 2007 22:17:16 +0000</pubDate>
		<dc:creator>kateallan</dc:creator>
				<category><![CDATA[A publicists life]]></category>
		<category><![CDATA[book publicity]]></category>
		<category><![CDATA[books]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[myspace]]></category>
		<category><![CDATA[online]]></category>
		<category><![CDATA[web2.0]]></category>

		<guid isPermaLink="false">http://marketingforauthors.wordpress.com/2007/03/27/the-author-required-reading/</guid>
		<description><![CDATA[My copy of The Author, the Society of Authors magazine, arrived yesterday. And then the phone rang about the Historical Novels Society 2008 UK conference (watch this space) which is all shaping up to be exciting. But surely not enough &#8230; <a href="http://marketingforauthors.wordpress.com/2007/03/27/the-author-required-reading/">Continue reading <span class="meta-nav">&#8594;</span></a><img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=marketingforauthors.wordpress.com&amp;blog=530216&amp;post=80&amp;subd=marketingforauthors&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://marketingforauthors.wordpress.com/2007/03/27/the-author-required-reading/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
		<media:content url="http://0.gravatar.com/avatar/298cd76ec99921178b7437416649048e?s=96&#38;d=identicon" medium="image">
			<media:title type="html">kateallan</media:title>
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		<item>
		<title>Bye bye Borders</title>
		<link>http://marketingforauthors.wordpress.com/2007/03/23/bye-bye-borders/</link>
		<comments>http://marketingforauthors.wordpress.com/2007/03/23/bye-bye-borders/#comments</comments>
		<pubDate>Fri, 23 Mar 2007 12:05:51 +0000</pubDate>
		<dc:creator>kateallan</dc:creator>
				<category><![CDATA[author events]]></category>
		<category><![CDATA[book publicity]]></category>
		<category><![CDATA[Book trade]]></category>
		<category><![CDATA[books]]></category>
		<category><![CDATA[borders]]></category>
		<category><![CDATA[events]]></category>
		<category><![CDATA[online]]></category>

		<guid isPermaLink="false">http://marketingforauthors.wordpress.com/2007/03/23/bye-bye-borders/</guid>
		<description><![CDATA[The news that Borders book chain plans to withdraw from the UK is really not good news for authors, nor book publicists. Borders have 71 stores in the UK. My local Borders at London Colney is a delight, a haven, &#8230; <a href="http://marketingforauthors.wordpress.com/2007/03/23/bye-bye-borders/">Continue reading <span class="meta-nav">&#8594;</span></a><img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=marketingforauthors.wordpress.com&amp;blog=530216&amp;post=79&amp;subd=marketingforauthors&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://marketingforauthors.wordpress.com/2007/03/23/bye-bye-borders/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
	
		<media:content url="http://0.gravatar.com/avatar/298cd76ec99921178b7437416649048e?s=96&#38;d=identicon" medium="image">
			<media:title type="html">kateallan</media:title>
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		<item>
		<title>RNA book marketing morning</title>
		<link>http://marketingforauthors.wordpress.com/2007/03/12/rna-book-marketing-morning/</link>
		<comments>http://marketingforauthors.wordpress.com/2007/03/12/rna-book-marketing-morning/#comments</comments>
		<pubDate>Mon, 12 Mar 2007 18:56:06 +0000</pubDate>
		<dc:creator>kateallan</dc:creator>
				<category><![CDATA[A publicists life]]></category>
		<category><![CDATA[book publicity]]></category>
		<category><![CDATA[Life]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[online marketing]]></category>
		<category><![CDATA[web2.0]]></category>

		<guid isPermaLink="false">http://marketingforauthors.wordpress.com/2007/03/12/rna-book-marketing-morning/</guid>
		<description><![CDATA[Saturday&#8217;s talk to the RNA in London seemed to go well. (Or it might just be that I used lots of amusing cartoons in my presentation.) Certainly, it was beneficial to me to pull together online book marketing into an &#8230; <a href="http://marketingforauthors.wordpress.com/2007/03/12/rna-book-marketing-morning/">Continue reading <span class="meta-nav">&#8594;</span></a><img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=marketingforauthors.wordpress.com&amp;blog=530216&amp;post=78&amp;subd=marketingforauthors&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://marketingforauthors.wordpress.com/2007/03/12/rna-book-marketing-morning/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
	
		<media:content url="http://0.gravatar.com/avatar/298cd76ec99921178b7437416649048e?s=96&#38;d=identicon" medium="image">
			<media:title type="html">kateallan</media:title>
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