Thinking about Web 2.0 and therefore Marketing for Authors 2.0 moves me nicely on to Rule 10 of Marketing for Authors: the early bird often catches the worm.
If you’re the first to do something, you’ve got a chance to get established before the marketplace becomes crowded.
It is true that sometimes marketing is about following what’s gone before. e.g.
A publisher is looking for a certain type of book similar to what they’ve published before. You might want to write that book to get that publishing slot. For example, if you’re aiming for Wild Rose Press’s Yellow Rose imprint their guidelines are pretty specific: “make sure its full of those yummy cowboys we all love.”
There’s an opportunity to promote with lots of other authors at a conference where there will be lots of book readers, such as Alison Kent who’s planning to go to the Romantic Times Convention which coincides with a book release next April.
However, marketing is also about innovating, about doing new and different things.
Michelle Styles sold three Roman romances to Harlequin, despite various people saying she’d be better off writing medieval or Regency as that’s all they publish. Yet they bought her Ancient Rome set stories.
And often it’s enough simply to give an old idea a new twist.
Joseph O’Steen finds he gets more than his far share of attention at book events when he appears as a pirate.
Or spot and seize an unexpected opportunity.