Romance blossoms in the UK

The UK market for romantic fiction is booming, according to an article in the Book Standard (reprinted from The Bookseller. Heads up from Grumpy Old Bookman.)

“Who wouldn’t want to be part of an industry that can act as an antidote to the constant doom and gloom stories on the news,” says Kate Walker in the article.

I’m not surprised that romantic fiction is doing well in the UK. I blame this trend on:

  • Mills and Boon. Their marketing department continue to be innovative and outward looking. I’ve noticed in the past year several interesting cross-promotional and co-branding activities they’ve undertaken.
  • Borders. Who have given romantic fiction dedicated shelves in store meaning that it’s become a destination shop for romance readers.
  • Amazon. Who made it easy for UK readers to purchase U.S. romance authors not published here in the first place.
  • The internet. Which is where UK readers found out there was a whole world of romantic fiction being published in the U.S. not available in bookshops here.
  • Jane Austen. Fueling the sales of historical romantic fiction as well as contemporary set books.

I am, of course, biased as I write romantic novels myself.

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1 Comment

Filed under Book trade

One response to “Romance blossoms in the UK

  1. Yes hurrah for romance, say I. As a soon to be published romantic novelist I cheerfully concur with the notion that romantic fiction is a jolly good thing. No one moans at Richard Curtis for producing happy endings in film, so what’s wrong with the literary equivalent? I also have a sneaking suspicion that much romantic fiction is actually quietly subversive. I reread Jane Eyre recently and was struck at how modern and equal the relationship between Jane and Mr Rochester is, even before he is blinded.

    Jane

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