Tuesday tips 9

Practical up-to-date advice for book marketers.

Got a tip to share? Email me.

Media: Feeling you could make an impact on your book sales if only you could talk to more people? Ask your publisher about doing a ‘Meet the Author’ recording.

Events: Are there any Christmas fairs in your area where it could be worth selling books?

Promotion: Consider organising a competition or giveaway with a magazine, on the radio or online: here’s the service I run for targeting UK readers, and here’s one aimed at U.S. readers.

Reviews: Getting reviews can be really tough, but one thing is essential: have your ARCs available at least 12 weeks before publication date. Otherwise, you simply will not have enough time to meet publication deadlines.

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