Practical tips for book marketers.
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Reviews: A UK national newspaper told me today that they get sent 120,000 books a year to review. I’m not exactly sure how many they review but it’s certainly less than 1%. As my husband said, when I mentioned this to him, is “well, it’s effectively another slush pile then, but for published books.” So think creatively when you’re sending copies off for review. Local publications or specialist press might be a better use of your review copies.
Press: Don’t forget that Christmas is down-time for journalists too and deadlines are often brought forward to allow this. So don’t try pitching or press releases over the Christmas and New Year period.
Research: A date for your 2007 diary. I’m speaking on Internet Marketing for Authors in central London on 10th March, at a special session organised by the RNA. The other speaker is book marketing expert, Alison Baverstock.