An interesting post from Scott Pack, former head of buying at Waterstones, about bookstore promotions and store level compliance. Is this the case in the U.S., Australia and elsewhere?
Filed under Book trade, books, marketing
I tried a couple of times, Kate, but couldn’t get the bookstore link to open.
They seem to be updating their website at the moment. Hopefully it will come back at some point soon.
We will be back online in a week or so – having a revamp at the moment!
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