Monthly Archives: March 2007

Great book trailers – 1

Surfing You Tube, I came across this book trailer for Gemma Halliday’s Spying In High Heels. I think it’s a really great trailer, as it gets across the premise and concept of the book really quickly. The music significantly adds to the feel of danger  + comedy.

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Filed under book publicity, book trailers, books, online, web2.0

The Author – required reading

My copy of The Author, the Society of Authors magazine, arrived yesterday. And then the phone rang about the Historical Novels Society 2008 UK conference (watch this space) which is all shaping up to be exciting. But surely not enough excitment for one evening. I settled down back with The Author and, a mere two articles in, it occured to me that this magazine really is worth the subscription to the Society of Authors in itself*. Consider the fact you get free membership of the ACLS and free contract advice, oh and all the training and parties, merely as a bonus.

UK Authors – if you are not a member of the Society of Authors, you are missing out.

And while I am at it, make sure that you are signed up with the ALCS and PLR. There is no excuse – these organisations cannot pay you unless they have your details.

* And the latest issue of The Author contained some web 2.0 with an article by Kate Williams on her experience as an author on MySpace.

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Filed under A publicists life, book publicity, books, marketing, myspace, online, web2.0

Bye bye Borders

The news that Borders book chain plans to withdraw from the UK is really not good news for authors, nor book publicists. Borders have 71 stores in the UK. My local Borders at London Colney is a delight, a haven, a place with the best selection of fiction short of having to go into London.

Is high street retailing of books really in trouble? If so, it means that more books will be sold online (and in supermarkets). So unless you are a big name author (and can get in supermarkets), your opportunities for promotion and sales look increasingly to me as though they will be online.

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Filed under author events, book publicity, Book trade, books, borders, events, online

RNA book marketing morning

Saturday’s talk to the RNA in London seemed to go well. (Or it might just be that I used lots of amusing cartoons in my presentation.)

Certainly, it was beneficial to me to pull together online book marketing into an hour’s talk, bearing in mind the constraints – finanical, technical and time-wise – which an author has. I suffer from lack of all three.

Thank you to Brian Kavanagh for allowing me to show his excellent book trailer for his novel The Embroidered Corpse, to Jenny Haddon for arranging the event, and to my co-speaker Alison Baverstock author of Marketing Your Book, An Author’s Guide, who gave an excellent talk, which included how authors should work with their publishers’ publicity department. Answer: be pleasant at all times, build up a relationship, inform them of anything helpful well in advance (about the time you hand your final manuscript in) and be prepared to go beyond what they are already doing for you (for example, in terms of local newspapers, or personal connections you might have who might help you). I’d also like to thank the audience for laughing in all the right places.

Have you noticed that hi-points seem to be followed by lows? Not long after I’d enjoyed a lovely lunch with some writer friends following the book marketing morning, I was robbed on the London Underground and had my purse stolen!

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Filed under A publicists life, book publicity, Life, marketing, online marketing, web2.0

A week tomorrow…

… I shall be giving my talk all about online marketing and PR for authors, as part of the Romantic Novelists’ Association Book Marketing Day.

So what are the most effective online methods for promoting books? Any comments?

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Filed under A publicists life, book publicity, marketing, online, online marketing, web2.0