… I shall be giving my talk all about online marketing and PR for authors, as part of the Romantic Novelists’ Association Book Marketing Day.
So what are the most effective online methods for promoting books? Any comments?
Filed under A publicists life, book publicity, marketing, online, online marketing, web2.0
Just a note to say how much I enjoyed your talk at the RNA yesterday. It was especially relevant and useful because I am in the process of setting up a website, but please note that it is not yet up and running, if you click on it now you will only get a holding page.
As a writer for Mills & Boon who have their own marketing system, and given that our books are only available for a month, a website would seem to be the best marketing tool. I am also playing around with Myspace, mine is very rough currently(!?) as I am still learning it is: http://www.myspace.com/caroltownend
Thanks for the stimulating talk
Hi Kate. It was a great talk. Thanks 🙂
First of all, I have to say I LOVE your blog. Second of all, if you want some tips on online marketing, trot over to my blog..I’m filling it up daily with online marketing tips. Third…I’LL BE BACK. ;o)
I find a website and blog to be the foundation for promotion online. I’ve also found a newsletter to be extremely useful. Myspace (and the like) are a great place to network, but I don’t think you meet as many readers there simply because of all the “noise/spam.” The thing that I’ve found works the best is advertising. Banners, covers, text, those seem to get me the most sales. When I first published I spent a lot of time on blogs, groups, but I find now that advertising is where it’s at.
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