Category Archives: online

Great book trailers – 1

Surfing You Tube, I came across this book trailer for Gemma Halliday’s Spying In High Heels. I think it’s a really great trailer, as it gets across the premise and concept of the book really quickly. The music significantly adds to the feel of danger  + comedy.

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Filed under book publicity, book trailers, books, online, web2.0

The Author – required reading

My copy of The Author, the Society of Authors magazine, arrived yesterday. And then the phone rang about the Historical Novels Society 2008 UK conference (watch this space) which is all shaping up to be exciting. But surely not enough excitment for one evening. I settled down back with The Author and, a mere two articles in, it occured to me that this magazine really is worth the subscription to the Society of Authors in itself*. Consider the fact you get free membership of the ACLS and free contract advice, oh and all the training and parties, merely as a bonus.

UK Authors – if you are not a member of the Society of Authors, you are missing out.

And while I am at it, make sure that you are signed up with the ALCS and PLR. There is no excuse – these organisations cannot pay you unless they have your details.

* And the latest issue of The Author contained some web 2.0 with an article by Kate Williams on her experience as an author on MySpace.

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Filed under A publicists life, book publicity, books, marketing, myspace, online, web2.0

Bye bye Borders

The news that Borders book chain plans to withdraw from the UK is really not good news for authors, nor book publicists. Borders have 71 stores in the UK. My local Borders at London Colney is a delight, a haven, a place with the best selection of fiction short of having to go into London.

Is high street retailing of books really in trouble? If so, it means that more books will be sold online (and in supermarkets). So unless you are a big name author (and can get in supermarkets), your opportunities for promotion and sales look increasingly to me as though they will be online.

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Filed under author events, book publicity, Book trade, books, borders, events, online

A week tomorrow…

… I shall be giving my talk all about online marketing and PR for authors, as part of the Romantic Novelists’ Association Book Marketing Day.

So what are the most effective online methods for promoting books? Any comments?

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Filed under A publicists life, book publicity, marketing, online, online marketing, web2.0

Online banners

Banners – online adverts – can offer a cost-effective way of marketing yourself and your books online.

The process of getting yourself a banner is relatively simple. Either:

  • Ask a designer to make one for you. Check out any websites you intend to advertise with, as they may offer a competitively priced design service. Don;t forget you can use the banners once they are made elsewhere.
  • Or create your own. Addesigner.com offers free online banners. You just decide the template you want to use and then customise the text/colours. If you’re on a budget they look ok to me.

Banners come in a number of shapes and sizes so its better to decide first where you intend to use them, and then design what you need according. Banners tend to be described as either static or dynamic, the latter meaning that they move. 

Banners are typically placed on websites, but can also be used in email marketing. The banner advertising space is sold in a variety of ways, usually one of the following:

  • Cost per 1,000 impressions (i.e. page impressions). This is effectively a cost per view.
  • Cost per click (CPC). i.e. You pay per user who clicks through your banner (to your website or wherever the banner links to).
  • Cost per month. Some websites offer fixed prices for a fixed time period.

Cost per click will generally be more expensive than cost per thousand as a click is regarded as valuable action “proving” that someone has seen and acted on your banner. When considering cost per month, consider the cost versus website’s traffic. Ask to see traffic stats if they are not already supplied.

In the UK cost per click starts from around 0.5p per click upwards, although there are usually volume discounts. However, I’d always recommend testing any banner campaign first so you can evaluate the quality of the response before commiting a large sum of money to it.

If you’ve a banner you’d like to try out on a general UK mass market audience, I’ve been working with a general consumer shopping website where I can get you 5,000 click throughs for £20! I’ve not seen any authors on there but it would be an innovative way to raise your profile. Email me if you’d like to give it a try.

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Bebo

Anyone on Bebo? Is it working? Email me.

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