Category Archives: Tuesday tips

Tuesday tips 14

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Planning. Don’t plan one author gig (today: workshop to creative writing students) after another (tomorrow: talk to writers’ circle about romantic fiction), both of which need preparation time, with a full day of work sandwiched in between, and combine with the delusion that you’ll have time to write up some Tuesday tips for your book marketing blog.

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Tuesday tips 13

Practical advice for book marketers.

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Planning: If you’ve not done so yet put together a calender for your 2007 marketing activity. And don’t forget to exploit seasonal opportunities. Write commercial fiction? Perhaps you can promote your book as a summer/holiday read? Write romance? Then consider doing something to tie in with Valentines. Write personal development/self-help? Then the first quarter of the year (i.e. from now until Spring cleaning) is when self-improvement is highest on people’s minds. Write books for business? It could be appropriate to tie your activity into a particular trade’s conference season.

Research: Everyone Who’s Anyone. If this website is not in your bookmarks, it should be.

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Tuesday tips 12

Practical tips for book marketers.

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Reviews: A UK national newspaper told me today that they get sent 120,000 books a year to review. I’m not exactly sure how many they review but it’s certainly less than 1%. As my husband said, when I mentioned this to him, is “well, it’s effectively another slush pile then, but for published books.” So think creatively when you’re sending copies off for review. Local publications or specialist press might be a better use of your review copies.

Press: Don’t forget that Christmas is down-time for journalists too and deadlines are often brought forward to allow this. So don’t try pitching or press releases over the Christmas and New Year period.

Research: A date for your 2007 diary. I’m speaking on Internet Marketing for Authors in central London on 10th March, at a special session organised by the RNA. The other speaker is book marketing expert, Alison Baverstock.

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Tuesday tips 11

Practical tips for book marketers.

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Reviews: Don’t shy away from sending your books to places which have a reputation for being harsh, says Michelle Styles. The review of her novel, Gladiator’s Honour, on Smart Bitches Trashy Books blog this week led to a huge amazon.com rankings spike. And now the amazon.com spike has become a talking point in itself – see comment on this blog.

Online: Give – and you shall recieve. Don’t forget to have content that delivers on your website and/or blog. I’m part of a group of authors writing a round robin Christmas story on our group blog, which has led to a recent upturn in our blog traffic.

Research: A friend of mine, J. Harry Edmiston, co-produced a TV series, The Publicists, about the experience of being a film publicist at the Toronto Film Festival. Although less glamorous, the experience of being a book publicist is eerily similar! Watch the trailer.

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Tuesday tips coming soon

Sorry! I’m late with this week’s Tuesday tips, caused in part by a sudden request yesterday by a TV news service to film a news item at a charity I do PR for. They are filming as I write this, but, as luck would have it, I have to be at a long meeting this afternoon with another client planning 2007… so I can’t be there to watch and I won’t know until later how it’s gone.

Tuesday tips will be posted later today, and another book cover.

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Tuesday tips 10

Practical tips for book marketers.

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Media: The best free directory of UK media – magazines, radio and TV – is here at UK Media. Have you thought about approaching a specialist magazine about your book? Or seeing if your local radio station would like to interview you? Local BBC stations or local community radio tend to have a lot of talk airtime to fill.

Sales promotion: Check which online retailers are offering your book cheapest at book price comparison website Book Butler.

Research: Add to your favourites Grumpy Old Bookman, who is the UK’s premier book trade commentator. And Miss Snark, U.S. literary agent who tells it as it is. And here’s another UK bookseller.

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Tuesday tips 9

Practical up-to-date advice for book marketers.

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Media: Feeling you could make an impact on your book sales if only you could talk to more people? Ask your publisher about doing a ‘Meet the Author’ recording.

Events: Are there any Christmas fairs in your area where it could be worth selling books?

Promotion: Consider organising a competition or giveaway with a magazine, on the radio or online: here’s the service I run for targeting UK readers, and here’s one aimed at U.S. readers.

Reviews: Getting reviews can be really tough, but one thing is essential: have your ARCs available at least 12 weeks before publication date. Otherwise, you simply will not have enough time to meet publication deadlines.

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